«How can ethnography be global? How can ethnography be anytinhg but micro and ahistorical? How can the study of everyday life grasp lofty processes that transcend national boundaries? After all, participant observation, as sociologists have crafted it, aims for the subjective interpretation of social situations of the foundations of human interaction. It was designed to elucidate social processes in bounded communities or negotiated orders in institutions. It was incontrovertibly intended for the small scale. It was not certainly not meant for the global!»
Michael Burawoy, Global Ethnography
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